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Internet Marketing Strategy: Reduce Anxiety with Proof-Elements

Posted by Vic Napelenok on Jun 20, 2017 8:52:34 AM

Internet-Marketing-Strategy-Reduce-Anxiety-with-Proof-Elements-Rocket-Element-IncPeople are more resistant to give up their information these days, especially because of the increase in spam. There are a few different elements you can add to the form or landing page to help reduce a visitor’s anxiety to complete the form:

 

  • Add a privacy message (or link to your privacy policy) that indicates their email will not be shared or sold.
  • If your form requires sensitive information, include security seals, a BBB rating, or certifications so that visitors know their information is safe and secure.
  • Adding testimonials or customer logos is another great to indicate social proof. For example, if your offer was for a Free Trial, you may want to include a few customer testimonials about your product or service.

 

Download the 30 Greatest Lead Generation Tips, Tricks, and Ideas eBook for more internet marketing ideas and learn how to generate more leads.

 

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Topics: Marketing, Inbound, Sales

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