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Internet Marketing Strategy: Make the Form Appear Shorter

Posted by Vic Napelenok on Jun 21, 2017 8:08:02 AM

Make-the-Form-Appear-Shorter-Rocket-Element-IncSometimes people won’t fill out a form just because it “looks” long and time-consuming. If your form requires a lot of fields, try making the form look shorter by adjusting the styling.

For example, reduce the spacing in between fields or align the titles to the left of each field instead of above it so that the form appears shorter. If the form covers less space on the page, it may seem as if you’re asking for less.


Form Shorter.png


Both forms have the same amount of fields, but version A might look shorter than B on the page.


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Topics: Marketing, Inbound, Sales

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