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Internet Marketing Strategy: Emphasize the Benefits of the Offer

Posted by Vic Napelenok on Jun 8, 2017 4:32:59 PM

Internet-Marketing-Strategy-Emphasize-the-Benefits-of-the-Offer----Rocket-Element-IncMake it clear in your brief paragraph and/or bullet points what the benefits of the offer are. It’s more than just listing what the offer is comprised of; it takes a bit of spin. Instead of “Includes specifications of product XYZ,” say something like “Find out how XYZ can increase productivity by 50%.” In other words, convey the value of your offer clearly and effectively.

 

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The landing page copy tells the visitor what they will receive when downloading the offer.

 

 

 

Download the 30 Greatest Lead Generation Tips, Tricks, and Ideas eBook for more internet marketing ideas and learn how to generate more leads.

 

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Topics: Marketing, Inbound, Sales

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