According to HubSpot’s recent Benchmarks report, companies that blog 6-8 times per month double their lead volume. This proves that blogging is a highly effective channel for lead generation.
In every blog post, include hyperlinks to landing pages within the copy of the post, as well as a prominent call-to-action.
An example of a CTA at the bottom of a HubSpot blog post. The offer matches the content of the post for relevance.
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