Welcome to our Blog

Everything Design, Marketing, and Sales.

Vic Napelenok

Recent Posts

A Sales Story

Posted by Vic Napelenok on Nov 16, 2017 7:29:59 PM

This is a random photo of my son and our puppy. It has nothing to do with this post, but I've heard that images have a better draw rate then just plain text :) 

Read More

Topics: Marketing, Inbound, Sales

Saturation | lost in all the noise and clutter

Posted by Vic Napelenok on Nov 15, 2017 2:07:10 PM

Being bombarded with information from every direction is just overwhelming at best.

Read More

Generating leads online has the power to transform your marketing

Posted by Vic Napelenok on Jul 13, 2017 10:58:13 AM

The last tip in this series (30 Lead Generating Tips) is: include links to other content or landing pages within your eBook or content you publish.

Read More

Topics: Marketing, Inbound, Sales

Optimizing for Organic Search

Posted by Vic Napelenok on Jul 12, 2017 9:59:26 AM

While promoting your offers in many channels is crucial for lead generation, it’s also equally important to make it easy for people to find your landing pages through search engines. To do this, you need to apply search engine optimization (SEO) best practices to your landing pages, such as:

Read More

Topics: Marketing, Inbound, Sales

Internet Marketing on Social Media

Posted by Vic Napelenok on Jul 10, 2017 8:18:39 AM

Social media isn’t just for liking funny pictures or tweeting what you ate for breakfast. Social media is an emerging channel that many businesses are taking advantage of. Here are some great tips for generating leads on social networks.

Read More

Topics: Marketing, Inbound, Sales

Email Marketing to Generate Leads

Posted by Vic Napelenok on Jun 27, 2017 9:19:03 AM

Many businesses may think that email marketing is only best used when communicating with existing prospects and customers. Not so! Email can be a great channel for new lead generation. Here are some ways you can use email to generate more new prospects:

Read More

Topics: Marketing, Inbound, Sales

Blogging Brings in the Leads

Posted by Vic Napelenok on Jun 26, 2017 8:19:29 AM

According to HubSpot’s recent Benchmarks report, companies that blog 6-8 times per month double their lead volume. This proves that blogging is a highly effective channel for lead generation.

Read More

Topics: Marketing, Inbound, Sales

MULTI-CHANNEL LEAD GENERATION

Posted by Vic Napelenok on Jun 22, 2017 9:26:02 AM

Your website isn’t a silo. Marketers must utilize many other channels in order to maximize their lead generation efforts. In this sense, a channel might be a retail store, a website, a social media platform, an email, or a text message. The objective is to make it easy for buyers to research, evaluate and purchase products in any way that is most appropriate for them. It’s all about having the right marketing mix.

Read More

Topics: Marketing, Inbound, Sales

Internet Marketing Strategy: Make the Form Appear Shorter

Posted by Vic Napelenok on Jun 21, 2017 8:08:02 AM

Sometimes people won’t fill out a form just because it “looks” long and time-consuming. If your form requires a lot of fields, try making the form look shorter by adjusting the styling.

Read More

Topics: Marketing, Inbound, Sales

Internet Marketing Strategy: Reduce Anxiety with Proof-Elements

Posted by Vic Napelenok on Jun 20, 2017 8:52:34 AM

People are more resistant to give up their information these days, especially because of the increase in spam. There are a few different elements you can add to the form or landing page to help reduce a visitor’s anxiety to complete the form:

Read More

Topics: Marketing, Inbound, Sales

Subscribe to Email Updates

Recent Posts

FREE MARKETING REVIEW